Pharmacy skincare brands are often associated as high-quality expert products. However, unlike France, where pharmacies are hot and happening when it comes to beauty treasures, in The Netherlands mainly sick people visit them. For this PR event we wanted to place Vichy’s heritage as a pharmacy brand at the heart of our creative concept and turn the brand’s biggest challenge into an opportunity by shining a new light on the traditional pharmacy. We brought press and influencers together in a new age pharmacy setting with a holistic approach, offering them a tailor-made consult from one of the Vichy healthy living consultants.
CONCEPT, PRODUCTION AND STYLING BY NOT THE ORDINARY