Reflecting on a year of lockdowns in which we were all challenged to reset and rethink, Harper’s Bazaar embraces growth as the overall theme for 2021. Growth gives hope and perspective, it is a process of flourishing (inner) strength. But the concept of growth is very different for everyone. With this in mind we created a campaign video for Harper’s Bazaar, portraying different aspects of growth by a very select group of influential creatives. With the central question ‘what does growth mean for you?’ the video functions as a great conversation starter. Moreover, it creates awareness for this year’s theme and strengthens the presence of the brand amongst a strong community of ambitious creatives, leaders and entrepreneurs.
CONCEPT, ART DIRECTION, SET DESIGN AND PRODUCTION BY NOT THE ORDINARY